Mandatory Labels Reduce GMO Food Opposition

Consumer opposition to GMO foods fell 19% after Vermont introduced mandatory GMO labels, says new UVM research in The Atlantic, Newsweek, BloombergNPR and others.

Published in Science Advances, the study shows that a simple GMO disclosure can improve consumer attitudes.

“Our findings put to bed the idea that GMO labels will be seen as warnings,” said Jane Kolodinsky, a Gund Institute for Environment Fellow and chair of UVM’s Dept. of Community Development and Applied Economics.

Other mentions include: LA Times, Chicago Tribune, Popular Science, Fortune, Modern Farmer, Gizmodo, SierraVermont Public Radio, and Burlington Free Press (front page).

Source: UVM News